Study Inclusion Criteria

• Must be 18 years of age or older
• Must identify as Black/African-American
• Must smoke at least 5 cigarettes or cigarette equivalents per day (i.e., cigarettes, cigars, and cigarillos)
• Must be willing to use NRT, a smartphone watch and app, and a smoking cessation counselor to help them quit smoking
• Must be willing to quit smoking within the next 3 weeks
• Must have a CO level of >6 ppm at app activation.
• Are not currently active, defined as engaging in less than 150 minutes of moderate-intensity aerobic physical activity (e.g., brisk walking) or 75 minutes of vigorous-intensity aerobic physical activity (e.g., running or jogging) each week?

Study Exclusion Criteria

• Does not give permission to administer screening survey
• Does not understand or speak English
• Is not a U.S. citizen or permanent U.S. resident
• Does not use tobacco products
• Does not want to provide SSN, residency status, or OUHSC employee status
• Is not willing to abstain from smoking marijuana or cannabis during their quit attempt
• Is not willing to upload a picture of their tobacco product
• Is not ready to quit smoking as defined by scoring 4 or lower on the readiness to quit ladder
• Has a medical condition that prevents the use of NRT without approval from a healthcare provider
• Has had a serious allergic reaction or side effect from the use of NRT
• Does not give permission to collect contact information
• Must not be currently active, defined as engaging in less than 150 minutes of moderate-intensity aerobic physical activity (e.g., brisk walking) or 75 minutes of vigorous-intensity aerobic physical activity (e.g., running or jogging) each week.