Status:

COMPLETED

Influencer Marketing: a Survey-based Experiment Among Adolescents

Lead Sponsor:

University of Southern California

Conditions:

Vaping

Eligibility:

All Genders

13-17 years

Phase:

NA

Brief Summary

Adolescents (N = 664) participated in the online survey-based experiment. They were randomly shown 10 videos, featuring influencers promoting e-cigarettes alongside healthy lifestyle activities (exper...

Detailed Description

Adolescents (13-17 years of age) living in California were recruited by Qualtrics marketing research panel to participate in a survey on tobacco-related attitudes and behaviors. Qualtrics, a research ...

Eligibility Criteria

Inclusion

  • 13-17 years of age,
  • English fluency,
  • Current California resident.

Exclusion

  • Not meeting these criteria:
  • 13-17 years of age,
  • English fluency,
  • Current California resident.

Key Trial Info

Start Date :

February 12 2024

Trial Type :

INTERVENTIONAL

Allocation :

ACTUAL

End Date :

February 29 2024

Estimated Enrollment :

664 Patients enrolled

Trial Details

Trial ID

NCT06501937

Start Date

February 12 2024

End Date

February 29 2024

Last Update

July 15 2024

Active Locations (1)

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Page 1 of 1 (1 locations)

1

Online survey, Qualtrics

Seattle, Washington, United States, 98101