Status:
COMPLETED
Influencer Marketing: a Survey-based Experiment Among Adolescents
Lead Sponsor:
University of Southern California
Conditions:
Vaping
Eligibility:
All Genders
13-17 years
Phase:
NA
Brief Summary
Adolescents (N = 664) participated in the online survey-based experiment. They were randomly shown 10 videos, featuring influencers promoting e-cigarettes alongside healthy lifestyle activities (exper...
Detailed Description
Adolescents (13-17 years of age) living in California were recruited by Qualtrics marketing research panel to participate in a survey on tobacco-related attitudes and behaviors. Qualtrics, a research ...
Eligibility Criteria
Inclusion
- 13-17 years of age,
- English fluency,
- Current California resident.
Exclusion
- Not meeting these criteria:
- 13-17 years of age,
- English fluency,
- Current California resident.
Key Trial Info
Start Date :
February 12 2024
Trial Type :
INTERVENTIONAL
Allocation :
ACTUAL
End Date :
February 29 2024
Estimated Enrollment :
664 Patients enrolled
Trial Details
Trial ID
NCT06501937
Start Date
February 12 2024
End Date
February 29 2024
Last Update
July 15 2024
Active Locations (1)
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1
Online survey, Qualtrics
Seattle, Washington, United States, 98101