Status:

RECRUITING

Influence of "Likes" in Social Media Food Ads on Black and White Adolescents' Food Purchases - Study 2

Lead Sponsor:

NYU Langone Health

Collaborating Sponsors:

National Institutes of Health (NIH)

National Cancer Institute (NCI)

Conditions:

Food Selection

Eligibility:

All Genders

13-17 years

Phase:

NA

Brief Summary

This is a randomized trial to examine the influence of number of "likes"on social media food ads on Black and White adolescents' food purchases

Detailed Description

The aim of this randomized trial is to test the degree to which visual attention to racially congruent vs incongruent people, and/or number of "likes" in social media ads influence Black and White ado...

Eligibility Criteria

Inclusion

  • adolescent (13-17 years of age) who identifies as only non-Latino White or only Black/African American; who logs into Instagram once daily; who can read and speak English

Exclusion

  • \- participants who do not meet all criteria described above.

Key Trial Info

Start Date :

April 29 2025

Trial Type :

INTERVENTIONAL

Allocation :

ESTIMATED

End Date :

February 1 2026

Estimated Enrollment :

1300 Patients enrolled

Trial Details

Trial ID

NCT06969638

Start Date

April 29 2025

End Date

February 1 2026

Last Update

November 19 2025

Active Locations (1)

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NYU Langone Health

New York, New York, United States, 11106

Influence of "Likes" in Social Media Food Ads on Black and White Adolescents' Food Purchases - Study 2 | DecenTrialz