Actively Recruiting
ARISe at UMass Chan
Led by University of Massachusetts, Worcester · Updated on 2025-12-22
700
Participants Needed
1
Research Sites
43 weeks
Total Duration
On this page
AI-Summary
What this Trial Is About
The goal is to identify the most impactful strategies for capturing attention and enhancing effectiveness of vaccine promotion messages. This will be done using an online survey that employs remote eye-tracking and self report measures to evaluate response to sample vaccine promotion social media content in rural populations in New England. Participants will be randomly assigned into one of 14 conditions in a 2(source: expert vs. influencer) by 7 (themes: constructs from 7C Vaccine Framework) experiment and view sample messages and then answer questions about their attitudes and beliefs while being monitored for eye-tracking.
CONDITIONS
Official Title
ARISe at UMass Chan
Who Can Participate
Eligibility Criteria
You may qualify if you...
- Age 18 or older
- Living in a rural area within a New England state (Connecticut, Massachusetts, Maine, New Hampshire, Vermont, Rhode Island) as defined by each state's rural zip code classification
- Able to read and write in English
- Have access to an internet-connected computer or laptop with a webcam
You will not qualify if you...
History of severe allergic reactions to study medication Currently pregnant or breastfeeding Recent participation in another clinical trial within the last 30 days Presence of uncontrolled medical conditions that could affect safety
AI-Screening
AI-Powered Screening
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Trial Site Locations
Total: 1 location
1
University of Massachusetts Chan Medical School
Worcester, Massachusetts, United States, 01605
Actively Recruiting
Research Team
G
Grace W Ryan, PhD, MPH
CONTACT
How is the study designed?
Study Type
INTERVENTIONAL
Masking
DOUBLE
Allocation
RANDOMIZED
Model
FACTORIAL
Primary Purpose
HEALTH_SERVICES_RESEARCH
Number of Arms
14
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