Actively Recruiting
Led by University of Chicago · Updated on 2026-03-02
1400
Participants Needed
4
Research Sites
39 weeks
Total Duration
U
University of Chicago
Lead Sponsor
U
University of Iowa
Collaborating Sponsor
This research evaluates storytelling by community health workers as a way to share reliable health information on social media and encourage informed decisions about recommended immunizations in communities heavily impacted by respiratory virus infections. It aims to create a science communication program that empowers these workers to use personal stories to promote virus prevention and immunization, addressing gaps in reliable health messaging for vulnerable populations. Community health workers in seven high-risk communities will participate in a tailored curriculum to learn how to create infographics and share personal narratives on social media to spread reliable information. The study uses a stepped wedge design where different groups of workers receive the training at different times. The program focuses on building communication skills and confidence to act as trusted messengers in their neighborhoods. Participants will be involved in interviews, social media posting, and surveys to assess how well the health messages reach and influence their networks. Researchers will measure social media engagement, satisfaction with the training, and the uptake of respiratory virus protection strategies among followers over several years. The study also tracks the workers' confidence in using social media for health communication and collects data on community knowledge and beliefs about respiratory virus prevention.
CONDITIONS
Dime La VerDAD: Verify, Debunk, and Disseminate
You may qualify if you...
You will not qualify if you...
Complete this quick 3-step screening to check your eligibility
Duration - 2 to 4 weeks
Participants are screened for eligibility to participate in the trial.
1 visit (in-person or virtual)
Duration - Variable depending on cohort participation timing
Participants receive a tailored science communication curriculum where they learn to create infographics, incorporate personal narratives, and share reliable health information via social media within their communities.
Multiple training sessions and social media activities over several months
Duration - Up to 4 years of follow-up after intervention start
Participants' social media followers are surveyed to evaluate the reach and effectiveness of shared health communication posts, assessing knowledge and uptake of respiratory virus prevention strategies.
Periodic surveys conducted among social media followers
Total: 4 locations
1
Rush University
Chicago, Illinois, United States, 60612
Active, Not Recruiting
2
University of Chicago
Chicago, Illinois, United States, 60637
Actively Recruiting
3
University of Iowa
Iowa City, Iowa, United States, 52242
Active, Not Recruiting
4
University of Michigan
Ann Arbor, Michigan, United States, 48109
Active, Not Recruiting
Y
Yajaira Bolanos Flores, MPH
Study Type
INTERVENTIONAL
Masking
SINGLE
Allocation
NON_RANDOMIZED
Model
SEQUENTIAL
Primary Purpose
PREVENTION
Number of Arms
5
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Regina Royan, Aashna Sunderrajan, Yajaira Bolanos Flores...
https://pubmed.ncbi.nlm.nih.gov/42147197