Actively Recruiting
Dime La VerDAD: Verify, Debunk, and Disseminate
Led by University of Chicago · Updated on 2026-03-02
1400
Participants Needed
4
Research Sites
247 weeks
Total Duration
On this page
Sponsors
U
University of Chicago
Lead Sponsor
U
University of Iowa
Collaborating Sponsor
AI-Summary
What this Trial Is About
Dime la Verdad (Tell me the truth) will evaluate the use of storytelling by community health workers as a communication strategy to disseminate reliable health information on social media and encourage informed decision-making in favor of recommended immunizations in communities with high morbidity and mortality due to respiratory virus infections. Dime La Verdad is an innovative social media capacity-building program based on theoretical frameworks related to health communication that empowers community health workers to disseminate reliable information about respiratory virus protection strategies through the use of personal narratives on social media. The proposed work will use a rigorous stepped wedge design to 1) deliver a scalable program of science communicators using an adapted curriculum grounded in principles of health communication, 2) evaluate how diffusion of health messaging is perceived on social media, and 3) discern how use of personal narratives to enhance science communication can encourage informed decision-making to promote evidence-based immunization practices and improve health outcomes.
CONDITIONS
Official Title
Dime La VerDAD: Verify, Debunk, and Disseminate
Who Can Participate
Eligibility Criteria
You may qualify if you...
- Be 18 years or older
- Be fluent in English or Spanish
- Provide services as a community health worker or similar role in one of seven communities with high respiratory virus illness rates
- Have a personal or work-related social media presence
You will not qualify if you...
- Plan to stop working as a community health worker or similar role before spring 2028
- Do not want to participate in a social media campaign
AI-Screening
AI-Powered Screening
Complete this quick 3-step screening to check your eligibility
Trial Site Locations
Total: 4 locations
1
Rush University
Chicago, Illinois, United States, 60612
Active, Not Recruiting
2
University of Chicago
Chicago, Illinois, United States, 60637
Actively Recruiting
3
University of Iowa
Iowa City, Iowa, United States, 52242
Active, Not Recruiting
4
University of Michigan
Ann Arbor, Michigan, United States, 48109
Active, Not Recruiting
Research Team
Y
Yajaira Bolanos Flores, MPH
CONTACT
How is the study designed?
Study Type
INTERVENTIONAL
Masking
SINGLE
Allocation
NON_RANDOMIZED
Model
SEQUENTIAL
Primary Purpose
PREVENTION
Number of Arms
5
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