Actively Recruiting
Dime La VerDAD Verify, Debunk, and Disseminate
Led by University of Chicago · Updated on 2026-03-02
1400
Participants Needed
4
Research Sites
39 weeks
Total Duration
On this page
Sponsors
U
University of Chicago
Lead Sponsor
U
University of Iowa
Collaborating Sponsor
AI-Summary
What this Trial Is About
This research evaluates storytelling by community health workers as a way to share reliable health information on social media and encourage informed decisions about recommended immunizations in communities heavily impacted by respiratory virus infections. It aims to create a science communication program that empowers these workers to use personal stories to promote virus prevention and immunization, addressing gaps in reliable health messaging for vulnerable populations. Community health workers in seven high-risk communities will participate in a tailored curriculum to learn how to create infographics and share personal narratives on social media to spread reliable information. The study uses a stepped wedge design where different groups of workers receive the training at different times. The program focuses on building communication skills and confidence to act as trusted messengers in their neighborhoods. Participants will be involved in interviews, social media posting, and surveys to assess how well the health messages reach and influence their networks. Researchers will measure social media engagement, satisfaction with the training, and the uptake of respiratory virus protection strategies among followers over several years. The study also tracks the workers confidence in using social media for health communication and collects data on community knowledge and beliefs about respiratory virus prevention.
CONDITIONS
Brief Title
Dime La VerDAD: Verify, Debunk, and Disseminate
Who Can Participate
Eligibility Criteria
You may qualify if you...
- 18 years or older
- Fluent in English or Spanish
- Provide services as a community health worker or similar designation in at least one of the seven communities with high morbidity and mortality due to respiratory virus infections
- Have a social media presence (personal or work related)
You will not qualify if you...
- Plan to stop working as a community health worker or similar designation before spring of 2028 (end of data collection planned)
- Do not wish to participate in a social media campaign
Research Team
Y
Yajaira Bolanos Flores, MPH
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