Impact of Personalized Hybrid Breastfeeding Education Starting at 36 Weeks of Pregnancy on Mother-Infant Bonding and Breastfeeding in First-Time Mothers Aged 18 to 35

What this Trial Is About

Researchers are studying the impact of personalized hybrid breastfeeding education during late pregnancy on the emotional connection between first-time mothers and their unborn babies, as well as breastfeeding behaviors. This study focuses on primiparous women around 36 weeks of gestation and aims to enhance maternal-fetal attachment and improve breastfeeding outcomes through educational support. The study compares this hybrid education approach against routine hospital prenatal care. The intervention group receives a hybrid breastfeeding education program starting at 36 weeks of pregnancy, including a face-to-face session and a follow-up practice session at 38 weeks. They also get access to personalized digital materials, short educational videos, and online consultation. After birth, participants receive online support during the first week postpartum and a follow-up at six weeks. The control group receives standard prenatal care without additional education during the study but will be offered the educational materials after the study ends. Participants will be involved from late pregnancy through six weeks postpartum, completing assessments such as the Antenatal Attachment Inventory and Breastfeeding Self-Efficacy Scale. Data collection occurs during pregnancy and postpartum to measure maternal attachment and breastfeeding confidence. Researchers will monitor attendance and engagement with the education sessions and online resources. The total study duration covers the period from 36 weeks of pregnancy to six weeks after birth.

Hybrid Breastfeeding Education in Late Pregnancy: Effects on Antenatal Attachment and Breastfeeding