Actively Recruiting

Phase Not Applicable
FEMALE
ID05767658

Support Via Online Social Networks to Promote Safe Infant Care Practices Toward Reducing Racial Disparities in Infant Mortality

Led by University of Virginia · Updated on 2026-01-12

3000

Participants Needed

1

Research Sites

N/A

Total Duration

On this page

Sponsors

U

University of Virginia

Lead Sponsor

B

Boston University

Collaborating Sponsor

AI-Summary

What this Trial Is About

This research aims to improve adherence to the American Academy of Pediatrics safe sleep recommendations and increase the rates of starting and continuing partial and exclusive breastfeeding. It also seeks to reduce racial disparities between Black and White families in these infant care practices. The study focuses on pregnant women enrolled in WIC or with Medicaid or no health insurance who have access to Facebook and SMS texting. Participants will join one of several private Facebook groups from about 32 weeks of pregnancy until 6 months after birth. These groups will provide evidence-based education through videos and other multimedia supporting best practices in infant safe sleep, breastfeeding, or early brain development and parent-child interactions. The groups also offer an online community and social network of other pregnant WIC clients and new parents. During the study, researchers will assess infant sleep position, sleep location, soft bedding use, and breastmilk feeding between 2 and 6 months postpartum. They will also monitor usual sleep position and location and pacifier use. Participants will be involved in receiving educational content and engaging with the online community. The study is randomized with single masking and will continue until July 2026.

CONDITIONS

Brief Title

Support Via Online Social Networks to Promote Safe Infant Care Practices

Who Can Participate

FEMALE

Eligibility Criteria

Eligible

You may qualify if you...

  • Currently enrolled in WIC, or if not, have either Medicaid or no health insurance
  • Must be English speaking
  • Must be pregnant and less than 30 weeks gestation
  • Must live in the United States
  • Must have regular access to Facebook and short message service (SMS) texting (mobile phone)
Not Eligible

You will not qualify if you...

  • Not planning to live in same home as infant after birth
  • Prenatal diagnosis expected to impact infant care practices incompatible with study goals, including contraindications to breastfeeding or supine infant sleep positioning
  • Known or reported mental health or other issues preventing infant custody or informed consent participation
  • Meets the definition of a minor according to applicable state law
  • Must complete Agile Onboarding process before 30+0 weeks gestation if consenting
  • Previously or currently received TodaysBaby educational program in current or previous pregnancy

AI-Screening

AI-Powered Screening

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Your Study Journey

Screening

Duration - 2 to 4 weeks

Participants are screened for eligibility to participate in the trial.

1 screening and enrollment visit (in-person or remote)

Outpatient Treatment

Duration - From about 32 weeks gestation to 6 months postpartum

Participants join a private Facebook group from approximately 32 weeks gestation to 6 months postpartum. The group provides evidence-based education through videos and other multimedia supporting infant safe sleep, breastfeeding, or early brain development and parent-child interactions, along with an online community of other pregnant WIC clients and new parents.

Regular online participation via Facebook group

Trial Site Locations

Total: 1 location

1

Boston University Medical Campus

Boston, Massachusetts, United States, 02118

Actively Recruiting

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Research Team

K

Katherine Boguszewski, MA

How is the study designed?

Study Type

INTERVENTIONAL

Masking

SINGLE

Allocation

RANDOMIZED

Model

FACTORIAL

Primary Purpose

PREVENTION

Number of Arms

4

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Published Research Related To This Trial

Delivering safe sleep and breastfeeding education to pregnant and new mothers through private Facebook groups: study protocol for a 4-armed randomized controlled trial.

Rebecca F Carlin, Margaret G Parker, Ann L Kellams...

https://pubmed.ncbi.nlm.nih.gov/42021196