Actively Recruiting
Dietary and Cognitive Effects of Food Ads Posted by TikTok Influencers
Led by NYU Langone Health · Updated on 2026-03-05
100
Participants Needed
1
Research Sites
175 weeks
Total Duration
On this page
AI-Summary
What this Trial Is About
Randomized and controlled experimental study to evaluate how influencer food ads on TikTok affect calorie purchases among youth (ages 10-13). Participants will be randomized to one of two conditions: (1) seeing an influencer with food or (2) seeing an influencer without food. Participants will complete a 15-minute survey in which they will be randomized to one of two conditions and view and rate TikTok influencer ads associated with their condition. Then they will complete a food purchasing task in which they will shop in an online store that will display six food items and six beverages. Finally, they will answer demographic questions (e.g., self-reported height and weight) and view a debriefing summary that describes the full purpose of the study.
CONDITIONS
Official Title
Dietary and Cognitive Effects of Food Ads Posted by TikTok Influencers
Who Can Participate
Eligibility Criteria
You may qualify if you...
- Participants must be 10-13 years old
- Identify as only non-Latino White or only Black/African American
- Report that they log into TikTok at least once daily
- Read and speak English
You will not qualify if you...
- Any criteria not met as listed above will bar an adolescent from participating in the study
AI-Screening
AI-Powered Screening
Complete this quick 3-step screening to check your eligibility
Trial Site Locations
Total: 1 location
1
NYU Langone Health
New York, New York, United States, 10016
Actively Recruiting
Research Team
Z
Zora Hall
CONTACT
K
Krystle Tsai
CONTACT
How is the study designed?
Study Type
INTERVENTIONAL
Masking
DOUBLE
Allocation
RANDOMIZED
Model
PARALLEL
Primary Purpose
PREVENTION
Number of Arms
2
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