Designing and Evaluating Communication for Dual Users of E-cigarettes and Combustible Cigarettes

What this Trial Is About

This research aims to evaluate the effectiveness of communication campaign ads on encouraging adults who use both combustible cigarettes and e-cigarettes to quit. The study includes 90 U.S. adult dual users who currently smoke cigarettes and vape, are 18 years or older, can read English, and are willing to receive text messages. The main goal is to measure participants' intent to quit smoking over time. Participants are randomly assigned to one of two groups. One group receives ads encouraging them to quit cigarettes and e-cigarettes at the same time, while the other group receives ads encouraging them to quit cigarettes first, then e-cigarettes later. Ads are sent daily over 5 weeks, with a total of 3 cycles of 6 ads. Alongside the ads, participants complete brief daily surveys. Throughout the study, researchers collect data on cigarette and e-cigarette quit intentions and quit attempts at several time points: baseline, weekly surveys during the study, and two post-study surveys. These measures help assess changes in quitting motivation and behavior. The study involves screening, consent, randomization, and ongoing monitoring through surveys over a 5-week period.

Pilot Study of Communication for Dual Users of Cigarettes and E-cigarettes