Alcohol Consumption: Norms, Identities, & Motivations ADUC-Volet 3 Prevention Study

What this Trial Is About

Researchers are studying new ways to prevent problematic alcohol use, especially binge drinking, among young people in university settings. This trial is part of the ADUC project, which aims to better understand binge drinking and its psychological drivers, such as peer norms, drinker identity, and motivations. The study tests prevention programs based on motivational interviewing combined with other behavioral techniques to reduce binge drinking in students. The trial involves 240 healthy university students aged 18 to 30 who consume alcohol and have a binge drinking score above 1. Participants will be randomly assigned to one of four groups: motivational interviewing alone (control), or motivational interviewing combined with one of three specific behavioral interventions—induced hypocrisy, social identity mapping, or motivational modeling. These programs aim to address different psychological factors related to drinking behavior. Participants will be followed up at 1 month and 6 months after the intervention to measure changes in binge drinking scores and related outcomes such as craving, readiness to change alcohol use, alcohol consumption, norms, self-concept, and drinking motives. The study includes surveys and assessments to monitor these measures and lasts nearly two years in total, allowing researchers to evaluate the short- and longer-term effects of the prevention programs.

Alcohol Consumption: Norms, Identities, & Motivations