Actively Recruiting

Phase Not Applicable
Age: 18Years - 48Years
FEMALE
Healthy Volunteers
ID05590351

Efficacy of Mobile Health Application in Promotion of Exclusive Breast Feeding and Young Child Feeding Practices in Pakistan A Randomized Controlled Trial

Led by Aga Khan University · Updated on 2026-02-12

300

Participants Needed

1

Research Sites

26 weeks

Total Duration

On this page

AI-Summary

What this Trial Is About

This research aims to promote exclusive breastfeeding and young child feeding practices among pregnant women in Karachi, Pakistan, to improve child nutrition, growth, and survival. The study focuses on addressing the high rates of neonatal mortality and child malnutrition linked to suboptimal feeding habits. It evaluates the effectiveness of a mobile health (m-health) application designed to support mothers in providing better nutritional care during the first year of their child's life. The study compares two groups of near-term pregnant women who have access to smartphones. One group will use a culturally tailored m-health app called First Diet, which sends personalized weekly messages about breastfeeding and child feeding practices. The other group will receive face-to-face nutritional counseling during routine infant vaccination and growth monitoring visits. The intervention lasts from one month before delivery until the child's first birthday. Participants will be followed for one year, with assessments including infant feeding measures such as exclusive breastfeeding rates and timely introduction of solid foods. Additional evaluations cover complementary feeding practices, child growth parameters, and occurrences of respiratory infections and diarrhea. Data will be collected through questionnaires and routine health visits, with the goal of measuring improvements in feeding behaviors and child health outcomes.

CONDITIONS

Brief Title

Efficacy of Mobile Health Application in Promotion of Exclusive Breast Feeding and Young Child Feeding Practices in Pakistan

Who Can Participate

Age: 18Years - 48Years
FEMALE
Healthy Volunteers

Eligibility Criteria

Eligible

You may qualify if you...

  • Pregnant women in the third trimester at 36 +/- 1 week of gestation
  • Planned to stay in their respective areas for at least 1 year after delivery
  • Planned to get the infant immunized from the respective Family Health Center of the hospitals
  • Have access to smartphones with internet connection
  • Registered and planning to deliver at any of the Secondary Care Hospitals
  • Can read and write in English and/or Urdu
  • Consent to participate and remain in the study until the child is 1 year old
Not Eligible

You will not qualify if you...

  • High-risk pregnancy including maternal neurological, heart, autoimmune, or renal disease
  • Conditions such as preeclampsia, placenta previa, multiple gestations (twins or triplets)
  • Fetal structural or genetic anomalies, fetal growth restrictions
  • Birth trauma requiring NICU admission
  • Women who plan to move to a different location after delivery

AI-Screening

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Your Study Journey

Screening

Duration - 2 to 4 weeks

Participants are screened for eligibility to participate in the trial.

1 visit (in-person)

Treatment

Duration - Until the child is 1 year old

Participants receive either a culturally appropriate m-health coaching application or face-to-face nutritional counseling to promote exclusive breastfeeding and young child feeding practices. The intervention is tailored to the woman's stage of gestation, delivery, and infant's age.

Visits coincide with routine vaccination and growth monitoring schedule of the infant

Trial Site Locations

Total: 1 location

1

The Aga Khan University

Karachi, Sindh, Pakistan, 74000

Actively Recruiting

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Research Team

R

Rozina Nuruddin, PhD

R

Rozina Nuruddin, PhD

How is the study designed?

Study Type

INTERVENTIONAL

Masking

SINGLE

Allocation

RANDOMIZED

Model

PARALLEL

Primary Purpose

PREVENTION

Number of Arms

2

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Published Research Related To This Trial

Determinants of infant and young complementary feeding practices among children 6-23 months of age in urban Pakistan: a multicenter longitudinal study.

Shabina Ariff, Kamran Saddiq, Javairia Khalid...

https://pubmed.ncbi.nlm.nih.gov/33323127

Factors Affecting Breastfeeding Practices in Sindh Province, Pakistan: A Secondary Analysis of Cross-Sectional Survey Data.

Jin-Won Noh, Young-Mi Kim, Nabeel Akram...

https://pubmed.ncbi.nlm.nih.gov/31091768

Effectiveness of a mobile health intervention on infant and young child feeding among children ≤ 24 months of age in rural Islamabad over six months duration.

Subhana Akber, Hana Mahmood, Razia Fatima...

https://pubmed.ncbi.nlm.nih.gov/31700614