Actively Recruiting
A Randomized Trial to Examine the Influence of "Likes" in Social Media Food Ads on Black and White Adolescents' Food Purchases - Study 2
Led by NYU Langone Health · Updated on 2026-04-01
1300
Participants Needed
1
Research Sites
N/A
Total Duration
On this page
Sponsors
N
NYU Langone Health
Lead Sponsor
N
National Institutes of Health (NIH)
Collaborating Sponsor
AI-Summary
What this Trial Is About
This research aims to understand how the number of "likes" on social media food ads affects food choices among Black and White adolescents aged 13 to 17. The study also explores how attention to ads featuring people of the same or different race influences these food purchases. It is a randomized trial sponsored by NYU Langone Health focusing on food selection behaviors in teenagers. Participants will be randomly assigned to view different food advertisements that vary by the number of "likes" and whether they feature Black or White individuals. The study groups include ads with many or few "likes" featuring either Black or White people. These behavioral interventions are designed to assess visual attention and the impact of social media feedback on food purchase decisions. During the study visit, participants will view the ads and their food purchases will be measured by the number of calories purchased within about 5 minutes. Researchers will also assess participants' attitudes and engagement with the ads during this time. This single-day participation involves brief evaluations to capture immediate responses to the advertisements and their influence on food choices.
CONDITIONS
Brief Title
Influence of "Likes" in Social Media Food Ads on Black and White Adolescents' Food Purchases - Study 2
Who Can Participate
Eligibility Criteria
You may qualify if you...
- Adolescent aged 13 to 17 years
- Identifies as only non-Latino White or only Black/African American
- Logs into Instagram at least once daily
- Can read and speak English
You will not qualify if you...
- Participants who do not meet all inclusion criteria described above
AI-Screening
AI-Powered Screening
Complete this quick 3-step screening to check your eligibility
Your Study Journey
Duration - 2 to 4 weeks
Participants are screened for eligibility to participate in the trial.
1 visit (in-person)
Duration - Day 0 (approximately 5 minutes)
Participants view different social media food ads featuring Black or White individuals with varying numbers of "likes" to evaluate their influence on food purchases.
1 visit (in-person)
Trial Site Locations
Total: 1 location
1
NYU Langone Health
New York, New York, United States, 11106
Actively Recruiting
Research Team
K
Krystle Tsai
How is the study designed?
Study Type
INTERVENTIONAL
Masking
DOUBLE
Allocation
RANDOMIZED
Model
FACTORIAL
Primary Purpose
PREVENTION
Number of Arms
4
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