Actively Recruiting
Consumer Perceptions of Alcoholic Beverages
Led by UNC Lineberger Comprehensive Cancer Center · Updated on 2025-11-10
1500
Participants Needed
1
Research Sites
N/A
Total Duration
On this page
AI-Summary
What this Trial Is About
Researchers are studying how marketing claims on alcoholic beverage packaging affect people's perceptions and intentions to drink these products. The study focuses on adults who have consumed alcohol in the past year and aims to understand if claims like "all natural flavors," "zero sugar," or "made with real fruit" impact consumer attitudes toward beer, hard seltzer, and flavored malt beverages. Participants will be randomly assigned to see images of three types of alcoholic drinks with one of the three marketing claims or no claim at all. This online study involves viewing these products in random order within the assigned claim group, followed by answering survey questions about their views and drinking intentions. During the study, participants will complete surveys assessing their willingness to consume the products, perceived healthiness, alcohol content, calorie content, and cancer risk associated with the drinks. The study is conducted remotely and includes adults aged 21 to 99 years who can complete surveys in English and have consumed alcohol within the past year.
CONDITIONS
Brief Title
Consumer Perceptions of Alcoholic Beverages
Who Can Participate
Eligibility Criteria
You may qualify if you...
- Adults ages 21 years and older
- Consumed alcohol at least once in the last year
- Able to complete a survey in English
You will not qualify if you...
- Not living in the US
AI-Screening
AI-Powered Screening
Complete this quick 3-step screening to check your eligibility
Your Study Journey
Duration - 2 to 4 weeks
Participants are screened for eligibility to participate in the trial.
1 online visit
Duration - Single session
Participants are randomly assigned to view one of three marketing claims or a no-claim control and complete surveys about their perceptions and intentions to consume alcoholic beverages.
1 online session
Trial Site Locations
Total: 1 location
1
University of North Carolina at Chapel Hill, Department of Radiation Oncology
Chapel Hill, North Carolina, United States, 27599
Actively Recruiting
Research Team
P
Phoebe R Ruggles, MS
M
Marissa G Hall, PhD
How is the study designed?
Study Type
INTERVENTIONAL
Masking
NONE
Allocation
RANDOMIZED
Model
PARALLEL
Primary Purpose
PREVENTION
Number of Arms
4
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