Actively Recruiting
Consumer Perceptions of Alcoholic Beverages
Led by UNC Lineberger Comprehensive Cancer Center · Updated on 2025-11-10
1500
Participants Needed
1
Research Sites
48 weeks
Total Duration
On this page
AI-Summary
What this Trial Is About
This study aims to examine the effects of marketing claims on alcoholic beverage packaging on alcohol consumers' perceptions and intentions. Participants will be randomized to view three images of alcoholic beverages (beer, hard seltzer, flavored malt beverage) with one of three marketing claims (or a no claim control), and then queried about their perceptions of the product and intentions to consume the product.
CONDITIONS
Official Title
Consumer Perceptions of Alcoholic Beverages
Who Can Participate
Eligibility Criteria
You may qualify if you...
- Adults ages 21 years and older
- Consumed alcohol at least once in the last year
- Able to complete a survey in English
You will not qualify if you...
- Not living in the US
AI-Screening
AI-Powered Screening
Complete this quick 3-step screening to check your eligibility
Trial Site Locations
Total: 1 location
1
University of North Carolina at Chapel Hill, Department of Radiation Oncology
Chapel Hill, North Carolina, United States, 27599
Actively Recruiting
Research Team
P
Phoebe R Ruggles, MS
CONTACT
M
Marissa G Hall, PhD
CONTACT
How is the study designed?
Study Type
INTERVENTIONAL
Masking
NONE
Allocation
RANDOMIZED
Model
PARALLEL
Primary Purpose
PREVENTION
Number of Arms
4
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