Health Perceptions and Social Behaviors in Young Adults at Ohio State University to Develop Effective Oral Nicotine Pouch Risk Communication

What this Trial Is About

This research aims to understand the health perceptions and social behaviors related to oral nicotine pouch (ONP) use among graduate students at Ohio State University (OSU). The study focuses on young adults, exploring patterns of ONP use, social influences, and how social norms shape tobacco use. The goal is to develop effective, interactive messages that communicate the addictive risks of ONPs, which have become more popular due to factors like affordability, availability, and online advertising. Participants first complete an online survey that assesses their ONP use, perceptions of ONP use in their social circles, and their interaction with ONP content on social media. Those identified as at high risk for nicotine dependence are randomly assigned to receive one of two interventions: viewing either static or dynamic visual ONP risk messages designed to influence knowledge, risk perceptions, and sharing intentions. Participants in one intervention group view four randomized messages and complete brief questionnaires about message effectiveness and attitudes toward ONPs. Throughout the study, participants' susceptibility to ONP use, perceived harm, social norms, exposure to ONP information, self-efficacy to avoid use, and intentions to share messages on social media are measured using various scales. Sociodemographic data and tobacco use history are also collected. The study spans up to two years, with all participation conducted online, requiring approximately 5-10 minutes for the initial survey and additional time for intervention message exposures and questionnaires.

Studying the Health Perceptions and Social Behaviors of Graduate Students at the Ohio State University for the Development of Effective Oral Nicotine Pouch Addictive Risk Communication